GEO audit

Is your site ready for generative engines? Free GEO readiness check, then the full audit.

Generative engine optimization starts with one question: can ChatGPT, Claude, Gemini and Perplexity read your site? Enter your domain and one keyword to find out. No signup.

Enter one keyword only

FREE. No Card. No Signup. No Email. Instant Score.

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The free check is the readiness layer of a GEO audit. The paid report is the audit. See a sample.

What GEO is

Generative engine optimization (GEO) is the work of making a website something an AI assistant will read, trust and cite when it composes an answer. SEO earns a position in a list of links; GEO earns a mention in a paragraph. They overlap: a site that cannot be crawled ranks nowhere and is cited nowhere. GEO adds requirements search did not have: permission for a set of AI crawlers in robots.txt, an llms.txt file, plain statements of what the business is, structured data, and evidence elsewhere on the web that corroborates what the site says about itself.

What a GEO audit checks

1. Access

Whether robots.txt allows GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Google-Extended, CCBot and Applebot-Extended, and whether llms.txt exists. This is a plain-text file at a known path, and it is the largest single factor in whether assistants can use the site at all. The free check does this layer in full.

2. Understanding

Whether the title, meta description and H1 name the business and the category; whether Organization and WebSite structured data exist; whether the homepage has enough sectioned text to quote; whether the keyword you care about appears where an assistant reads first. The free check measures this layer and shows the metadata and keyword findings; the structured-data and content-depth detail is in the report.

3. Standing

Whether the assistants name you, and whom they name instead. This needs data from outside your site: live Google results and keyword data, the answers ChatGPT, Claude, Gemini and Perplexity give for your keywords with the sources they cite, and a crawl of the competitors those results surface. The report’s Competitive Landscape and Evidence sections are this layer; the 90-Day Roadmap is what to do about it.

GEO, SEO and AEO

SEO optimizes for a ranked list: crawlability, relevance, backlinks, page experience. GEO optimizes for being read and cited by generative engines: the above, plus the access, entity and evidence layers. AEO, answer engine optimization, is the narrower work of structuring content so a specific question gets your page as its answer: direct-answer passages, FAQ structure, question-shaped headings. A Viscovery report covers all three, because the fixes overlap. The AEO audit page describes the passage-level layer; SEO vs GEO is the longer comparison.

Failures the check finds

  1. A Disallow the site never chose. The rule arrived with a template or a plugin. Fixed in one line, once found.
  2. Google-Extended blocked. A defensible choice to keep content out of Gemini’s training; it also controls what Gemini can use from the site. Worth making on purpose.
  3. A slogan where the definition should be. The H1 says what the brand believes; nothing on the page says what it sells.
  4. No structured data beyond a breadcrumb. No Organization, no Service or Product, so the entity has to be inferred.
  5. Nothing dated, nothing attributed. No author, no last-updated, no named organization.

Questions

What is a GEO audit?

A GEO audit is a structured review of how well a website is set up to be read, understood and cited by generative engines: the assistants such as ChatGPT, Claude, Gemini and Perplexity that answer in prose rather than returning a list of links. It has three layers. Access: whether robots.txt allows the crawlers that feed those assistants, and whether an llms.txt file describes the site. Understanding: whether the pages state what the business does, carry structured data naming the organization and its offers, and are written in passages an assistant can quote. Standing: whether the assistants name the brand for the questions that matter, which competitors they name instead, and what those competitors have that the brand lacks. The free check on this page covers the first two layers. The paid report covers all three.

How much does a GEO audit cost?

The readiness check on this page is free, with no signup, no email and no card. The full Viscovery audit is a one-time purchase at three prices, set by how many keywords are analyzed: Starter at $49 for 1 keyword, Growing Brands at $99 for 5, Market Leaders at $149 for 7. Each produces a written report under fixed section headings, delivered as a link within 60 minutes of payment, with a PDF download. There is no subscription and no account. Fees are non-refundable once the audit has started, which is stated at checkout and in the terms. If you are unsure whether the report is worth it for your site, run the free check first and read a sample report; both cost nothing.

How long does a GEO audit take?

The free readiness check takes seconds: it fetches robots.txt, llms.txt and the homepage and scores what it finds. The full report takes up to 60 minutes from payment. In that time the audit agent crawls your pages, pulls live Google results and keyword data for each keyword you bought, asks ChatGPT, Claude, Gemini and Perplexity your primary keywords (the top one, two or three depending on plan) and records which sources they cite, runs a ChatGPT-only pass over the rest, crawls the competitor pages those results surface, measures page speed with lab and field data, captures screenshots, and writes the findings under fixed headings. You receive the link by email. Nothing is installed and no account is created. Run the free check first if you want to know today whether the crawlers can read you; the report confirms that and goes on to what the free check cannot see.

How the score is computed, weight by weight: methodology.