SEO vs GEO: what changes, what does not, and how to do both
SEO earns a position in a list; GEO earns a mention in an AI answer. The differences in crawlers, content, evidence and measurement, with a 30-day plan.
Guides
AI visibility, explained
How the assistants decide which sites to read, trust and name, and what to change on yours. Written by the Viscovery team at Pepper Square from what the audit measures.
Guides
Best LLM visibility tools in 2026, compared on price
Eight AI visibility tools compared on what they check, how they charge and whether there is a free option. Prices from each vendor’s own page.
Viscovery vs Otterly.AI: one-time audit or monthly tracking
Otterly.AI tracks AI search mentions on a monthly plan. Viscovery is a one-time audit. What each does and costs, from both pricing pages.
AI visibility audit: agency or self-serve report?
Published agency prices for an SEO or GEO audit run from about $1,000 to $5,000. What an agency adds, what a self-serve report covers, and when each fits.
How to run an AI visibility audit, with a real example
An AI visibility audit checks whether ChatGPT, Claude, Gemini and Perplexity can read your site, what they say, who they name instead and what to fix.
Which AI crawlers do the top 1,000 websites block?
We read the robots.txt of the top 1,000 websites on 4 Oct 2026. Of the 488 we could read, 1 in 5 blocks at least one of 10 AI crawlers.
Short answers
One question per page, direct answer first, 120–160 words. Updated .
- What is the difference between SEO and GEO?
- Is GEO replacing SEO, or is it just another buzzword?
- How is AI changing the way customers discover brands?
- What does the shift from ranking to recommendation mean?
- Why does AI recommend my competitors even when we rank well on Google?
- What does “building for AI” actually involve?
- What happens to an industry built around clicks, rankings, and traffic?
- How can I tell whether AI understands and trusts my brand?
- What kind of content is most likely to be cited by AI?
- Where should we start if we do not know what to fix?
Reference
- How the score works — The six signals behind the free 0–100 score and what the paid report measures on top.
- Our own site, scanned daily — The free check run on viscovery.ai every day, result published as it comes out.
- Free AI visibility checker — Reads your robots.txt, llms.txt and homepage. No signup.