Is GEO replacing SEO, or is it just another buzzword?
GEO is neither a replacement for SEO nor simply a renamed version of it. Strong SEO helps AI discover your content; GEO helps AI understand and trust it. Search still sends most commercial traffic, and the assistants build much of their picture of the web from the same crawls and search results SEO has always worked on. What GEO adds is a short list search did not ask for: robots.txt permission for the AI crawlers, an llms.txt file, a plain statement of what the business does, structured data naming the organization, dated content, and mentions elsewhere on the web that corroborate what your site says. None of that replaces keyword research or backlinks. Treat GEO as a checklist you run once the SEO basics are in order, not a rebrand of the work you were already doing.
Updated · by the Viscovery team at Pepper Square
See how your own site scores, free